Podcasts have exploded in popularity over the last few years, with an estimated 80 million Americans now tuning in to at least one podcast every month. While podcasts are great for reaching audiences who enjoy audio content, there are still many people who prefer to read or who can’t listen at certain times.
That’s where podcast transcription comes in.
By transcribing your podcast episodes, you can ultimately reach a wider audience, improve your SEO, and create additional content to share on your website and social media platforms. In this blog post, we’ll explore four ways to use your podcast transcription for better reach.
1. Improve accessibility
Not everyone is able to listen to podcasts, whether it’s because they have hearing difficulties, are in a loud environment, or simply prefer reading. By transcribing your podcast episodes, your content is accessible to a wider, more diverse audience. This can include people who might not have discovered your podcast otherwise, and can even help build a more inclusive community around your brand.
2. Improve your SEO
Transcribing your podcast episodes can also improve your search engine optimization (SEO). When you publish a podcast episode with a transcription, you provide Google with additional text to crawl, which can help your podcast appear higher in search engine results pages (SERPs). In addition, including keywords in your transcription can help you rank for specific topics or themes, making it easier for potential listeners to find your podcast.
3. Create additional content
Transcribing your podcast episodes also gives you an opportunity to create additional content. You can turn your transcription into a blog post or article, which can be shared on your website or social media channels. You can even break up your transcription into smaller pieces and use it for social media posts or as quotes for your Instagram stories or Twitter feed.
4. Enhance listener experience
Finally, transcribing your podcast episodes can enhance the listening experience for your audience. Some listeners may want to follow along with the transcript as they listen, while others may want to refer back to specific parts of the episode later. Having a transcript available can make it easier for your listeners to engage with your content and can help them get more value from your podcast.
Transcribing your podcast episodes is a great way to improve your reach and make your content more accessible. By improving your SEO, creating additional content, enhancing the listener experience, and building a more inclusive community around your brand, transcribing your podcast episodes, it’s worth considering as part of your overall content strategy.
Want to dive in? Here are a few resources for anyone who would like to start transcribing:
Interested in more helpful information on how to get started in podcasting!? Check out our Intro to Podcasting Workshop! And the best part is that it’s absolutely FREE!