From Airwaves to Inboxes: The Power of a Newsletter for Podcasters

At the That Sounds Fun Network, we’re always on the lookout for ways to enhance your podcasting experience, as a podcast host and as a listener. Today, we’re diving into the world of newsletters – a powerful tool for listeners to engage with you or your brand to form a deeper connection in a fresh way. A few reasons why newsletters are helpful: They drive listens to your podcast, increase website traffic, and provide engagement to your social channels.

Let’s continue to uncover what makes them so helpful for both podcasters and listeners!

A few fun facts:

  • 99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning. (OptinMonster, 2020) 
  • 84.3% of consumers say they check their emails at least once a day. (Pathwire, 2021)
  • Email is nearly 40 times more effective in obtaining new customers than social media (Neal Schaffer)
  • Consumers spend an average of 10 seconds reading brand emails. (Statista, 2021)

We know how overwhelming it can be to sift through a barrage of emails in your inbox. Newsletters come to the rescue with curated content tailored specifically to your interests. From the latest updates on your favorite topics to exclusive insights and recommendations, they save you time while delivering a fun reading experience.

Additionally, subscribing to a newsletter is a way to get closer access to someone or something you love. Early access to events, exclusive podcast content, behind-the-scenes stories, and giveaways are just a few examples of the perks awaiting loyal subscribers. It’s a win-win for both content creators and subscribers.

Further, the good news about emails is that they are first-party data, which means that you own the email addresses as opposed to social media followers, which are here today and potentially gone tomorrow!

Now that we’ve covered all the ways building a newsletter is so important, we’ll touch on more of the “HOW” behind building a newsletter during part 2 in our next blog! Looking for more marketing tips like this? Check out our Marketing 101 Workshop within our Podcast Workshop Series to dig a little deeper.